Gift Certificates for Custom Natural Perfume Consultations

Give the gift of a private perfume consultation!  You'll be giving a unique and very personal experience.  Your gifted one will learn how to blend a selection of scents into their own personal perfume. In a step by step process they'll be able to choose from over one hundred essential oils, absolutes and concretes, some rare and exotic, to create a fragrance that is uniquely theirs. This fun, sometimes surprising and sometimes revealing journey into scent memories and preferences will result in a perfume that is theirs alone, one that works with their individual body chemistry and reflects their personality and interests. 
I've teamed with clients to create fragrances for different mood, occasions and seasons, fragrances that evoke memories or the unforgettable qualities of a particular location or experience.  A perfect gift for the bride to be.  This is a one-on-one consultation in Julianne's studio.

$190 for an hour and a half consultation, includes 1/4 ounce vial of perfume.  Call (718)788-6480 or email info@herbalalchemy.net to make an appointment or purchase a gift certificate.

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Review of Flora on EauMG

Once again the lovely Victoria Jent  of EauMG has reviewed one of my perfumes, Flora.

"Flora is a dusty, aromatic lavender in a haze of clove ciggie smoke. It opens with peach skin and spice. The heart is like a delicate, peachy green carnation smoothed by a soft, milky sandalwood and boozy vanilla. Flora dries down to a mélange of close-wearing exotic, earthy woods."

Many thanks to Victoria for her kind words and enthusiasm for the much maligned and neglected carnation.

Lovely Review of Sol de la Foret

Victoria Jent of the fragrance and beauty blog EauMG.net has written a lovely review of Sol de la Foret.

"Sol de la Foret is a dark as a forest during the new moon. The heart introduces a spicy, clove-like carnation floral with a musky sage, still retaining a balance of bitter and sweet.The dry-down radiates warmth with a dry oakmoss and hay – sweet and musky. Overall, the fragrance has a lush vintage feel and to me, this is absolutely gorgeous."

I'm over the moon (although a bit tardy in posting this!).
Thanks Victoria!

Fragrance Parties and Private Classes

A private class in my home studio.

I've been asked to do quite a few private classes and perfume parties this past season.  I'm getting calls from a lot of brides (and bridesmaids) to book showers and bachelorette parties and some event planners have gotten in touch to book private affairs.  I was recently hired to do a private party in a 42nd floor three bedroom penthouse suite at the Ritz Carlton.  Some days I just love my job!

I can accommodate five or possibly six students in my home studio in Park Slope.  There is a two hour minimum booking at $350, $125 per hour thereafter.   Parties offsite are $500 minimum for two hours plus $25 per head.  Call (718)788-6480 or email info@herbalalchemy.net for more information or to book a party or class.

Flora, a Perfume with Carnation at it's Heart

Carnations, underrated and maligned, are actually one of my favorite floral fragrances. Not the mass produced carnations available in every florist shop and displayed in funeral arrangements across the country. Those carnations have been hybridized to be big and showy but most have no scent whatsoever, and if they do it's faint and rather stinky. I'm talking about old fashioned carnations like the ones my mother grew in her garden when I was growing up. At that tender young age I wasn't put off yet by the florist industry so my appreciation of them was pure. 

I was approached recently by the floral industry giant, Teleflora. They were possibly interested in having a fragrance created to celebrate a new line of arrangements they were launching. At one time in my career I was a floral designer working for high end designers in New York City. We cringed at companies like Teleflora and FTD and the use of carnations in general. At first when I got the offer I wondered how I could reconcile my disdain for mass produced arrangements with the possibility of being hired to create a fragrance. Alas the job fell through almost as soon as it was offered but the challenge stayed with me. It became a quest to create the most beautiful carnation floral fragrance I could muster. 

The result is Flora, a spicy, earthy floral with carnation at it's heart. Mitti, an Indian attar of sandalwood saturated in baked earth, is the foundation of the perfume. Warm vanilla absolute bonds with the vanilla notes in the carnations to bring it's sweetness all the way into the dry down. A touch of agarwood co2 and dark patchouli add darker and more tenacious nuances. 

Clove bud absolute brings out the spiciness in the carnation which is sweetened just a bit with orange blossom concrete and apricot isolate. Wild lavender adds a floral aspect to the top with blood orange lending a touch of sweetness and linalool rich ho wood acts as a bright and warm invitation. 

"Flora evokes the kind of fairy that hovered around Juliet's bed just after Romeo left. Flora has Juliet feeling sultry and lustful, shimmering in that innocent radiance at its fullest when a maiden has found her naughtiest dreams come true." Victoria O. 

samples are available

Top notes: ho wood, wild lavender, blood orange 
Heart notes: carnation absolute, clove bud absolute, apricot natural isolate, orange blossom concrete 
Base notes: mitti attar, vanilla absolute, agarwood absolute, dark patchouli


You can purchase Flora from my website, herbalalchemy.net or my Etsy store, etsy.com/shop/herbalalchemy.

Lights! Camera! Action!

I was recently interviewed by the lovely Christie Clements for Cosmo Times.  Christie and I made a perfume together while the cameras rolled.  It was my first time being interviewed on camera and I learned a lot!  For all of you wondering what a custom perfume consultation is like...

Lovely Review of Sol de la Foret in Cafleurebon

So pleased to offer up this stunning review by John Reasinger of Cafleurebon.  John is a Senior Editor and the Natural Perfume Editor for the venerable blog.  I don't think I or anything I've ever created has ever been written about quite so rhapsodically.

"Without being dated or trying to be "fresh" this fougere radiates gentle green, but also timeless strength, in a unique almost brooding manner.  Its power is evident from the first sniff.  It is, however, in its restraint and poise that Sol de la Foret truly impresses me.  Old world charm and sophistication in a modern all natural perfume that still keeps its classic grandeur is indeed wonderful."

Sol de la Foret

available on Etsy

or herbalalchemy.net

Gift Certificates for Custom Perfume Consultations

Give the gift of a private perfume consultation!  You'll be giving a unique and very personal experience.  Your gifted one will learn how to blend a selection of scents into their own personal perfume. In a step by step process they'll be able to choose from over one hundred essential oils, absolutes and concretes, some rare and exotic, to create a fragrance that is uniquely theirs. This fun, sometimes surprising and sometimes revealing journey into scent memories and preferences will result in a perfume that is theirs alone, one that works with their individual body chemistry and reflects their personality and interests. 

I've teamed with clients to create fragrances for different moods and occasions, fragrances that evoke memories or the unforgettable qualities of a particular location or experience. A perfect idea for the bride to be.  This is a one-on-one consultation in Julianne’s studio. 

$175.00 for an hour and a half consultation, includes 1/4 ounce vial of perfume.  Call (718)788-6480 or email at info@herbalalchemy.net to make arrangements.

Teeny Tiny Mention in Marie Claire Magazine

It's so tiny you could almost miss it.  In fact I did miss it!  A client was on their way over for a consultation and was reading Marie Claire on the train and noticed it.  I don't even know who to thank!  Whoever you are, Madame Editor, thank you for the sweet inclusion!

Consultations are $125 per hour and include a quarter ounce vial of perfume.  To find out more click here.

Creating a Carnation Perfume

The sun hits the work in progress on Flora

Every once in a while I get a really enticing teaser.  "This is National Geographic, we'd like to interview you for a new show on scent" or "this is Time Out, we'd like to feature you".  Often these offers don't pan out and I've chosen to be flattered by the interest but not get too attached to the outcome.  The latest offer to dangle before me and never materialize is from the giant mass produced floral arrangement company, Teleflora.  They were sussing out some ideas for having a fragrance bar and new fragrance to celebrate their Mother's Day line of arrangements.

Once upon a time I used to be a floral designer.  I started in Boston and worked in two very sweet shops catering to a sophisticated clientele.  After I moved to New York I worked at a big shop on the Upper West Side before I ventured out into freelancing and working for party and event planners.  While in the shops I frequently would get Teleflora and FTD orders for arrangements that were not quite to my taste, and that of our patrons.  We designers would always do our best to fulfill the orders while raising the mark slightly.

Dianthus caryophyllus

When the call came I thought first that I couldn't associate myself with the floral industry giant but the more I thought about it the more inspired I became to create the most beautiful carnation perfume that I could.  Carnation is an underrated flower with an irresistible scent of vanilla and cloves that got a bad name from their association with just this kind of company.  I've decided to pair mitti, the Indian attar of distilled baked earth in sandalwood, with the carnation.  Agarwood co2, dark patchouli, vanilla and clove bud absolute have rounded things out and although the top notes have not been determined there is a very good chance for ho wood and wild lavender.  I've decided to call it Flora for the often overlooked and unfairly maligned carnation.

Home Studio Classes

It's official.  I've begun teaching small groups in my cozy and intimate home studio.  I've been wanting to teach here for many years and the surprise closing of 3rd Ward last month deemed it time to begin.  I taught a beginner's class a few weeks ago but this past Saturday I taught my Fougere Workshop, the one I've been talking about for months now.

It's no secret that I've been fascinated by fougere's and the delightful and enticing molecule, coumarin, for some time now.  I'm a natural born researcher so when I set out to make my first creation (which turned out to be Sol de la Foret) I had to do my homework first and read up on it.  I began to send for samples of some of the original fougere's, notably Fougere Royale by Houbigant and Jicky by Guerlain, and also from some of the natural perfume world's best perfumers who've made a perfume in this classification.  As I compiled information, both factually and sensorily, I realized that I had the makings of a great workshop devoted specifically to this genre.

After taking in the samples and getting an idea of the generalities of a fougere and the wide breadth of different varieties we explored the materials in a little more depth.  Tonka bean, hay absolute, sweet clover absolute, oak moss, cedar moss, ho wood and cassia as well as a selection of lavender essential oils, absolutes and concretes were introduced.  At this point the students set out to make their own quintessential fougere.  After a little gentle critiquing of their creations we went further and discussed the different classifications more in depth (amber, floral, fresh, leather, oriental and precious wood fougere's).  A few new materials were introduced such as davana, buddahwood, ambrette, choya nak, aglaia and magnolia and then the students set out to create their second perfume.

Tester strips of some of the perfumes we sampled

The class was such a success and the students so enthusiastic that I broached the subject of a salon series meeting semi-regularly to break down the fragrance classifications.  The group was so enamored of the choya nak (a destructive distillation of roasted seashells) that the conversation kept turning to leather notes.   They were excited about the notion of an exploration in leather perfumes so I can see I have my work cut out for me with my next research project.  My head is already spinning with images of 16th Century Parisian glove makers using gorgeous florals to cover up the smell of animal skin.  Smokey cade, birch, myrtle, styrax...  Expect a leather perfume to follow!


If you're interested in being part of the Salon please email me at info@herbalalchemy.net. Space is limited.

Lovely Review in Fragrantica

I taught my first workshop in my home studio last weekend and among my students were very special guests Olga Ivanova and Zoran Cerar of Fragrantica.  Their eagerness to participate and infectious enthusiasm were a delight.   I was so honored to have them and thrilled by the beautiful review they gave the class.

Sol de la Foret

Sol de la Foret, my newest fragrance, is a true labor of love.  After falling head over heals with the fragrance family, fougere, I set out to make my own.  To be a true fougere a perfume must contain a coumarin note, oakmoss and lavender.  Coumarin was the first synthetic chemical created in a laboratory in 1886 and was the principal ingredient in Houbigant's Fougere Royale, since considered the industry standard.  Coumarins are found in abundance in materials like tonka bean, sweet clover, flouve and deertongue.  It is also found, rather surprisingly, in lavender.

For this creation I've used a generous amount of rich caramelic tonka bean.  To give it a greener, mossier and more coumaranic note I also added sweet clover, a new favorite of mine.  I used a bit of fossilized amber, a tree resin that is millions of years old from  high in the Himalayan Mountains, in the bottom to add a dry smokey quality to the earth element of the blend.  It dries down very soft and sweetens adding a slight powdery note at the bottom - along with great fixation.  Tobacco and Vanilla CO2 add some warmth to the whole bottom.  Following the rules of the true genre there is also the addition of oakmoss, adding a wet roots and leaves note to the forrest floor.  Those sensitive to oakmoss be warned.

At the heart of the perfume is a lovely synergy of carnation and lavender absoutes with a touch of clary sage and orange blossom concretes.  Tunisian neroli was a perfect match for high linalool ho wood at the top, with just a drop of blood orange.

Top:  ho wood, neroli, blood orange

Heart:  carnation and lavender absolutes, clary sage and orange blossom concretes

Base:  tonka bean, sweet clover, oak moss, fossilized amber and tobacco absolutes with vanilla CO2

This perfume comes beautifully packaged in a brown velvet envelope in a gold box with a vintage velvet millinery leaf nestled inside.  No markings of any kind have been made to the box or velvet envelope so that they bay be reused (or regifted as the case may be).  The leaf is your keepsake, that and the lingering fragrance.

Introducing Sol de la Foret, the forest floor.

See the listing on my website or Etsy store.

To learn more about fougere's, and a chance to make some yourself, sign up for my Fougere Workshop, Saturday, November 16th.

Fougere Workshop

The fragrance family known as the fougere is a fantasy concept meant to capture the scent of the natural habitat of ferns - the forest floor.  The principal notes are oakmoss, tonka bean and lavender. In this workshop we’ll be sampling Fougere Royale and Jicky, the instigators of this fragrance family, as well as a careful selection of the botanical world’s best perfumers.  Each student will create two perfumes using a collection of oils I’ve assembled for the the occasion including tonka bean, sweet clover, hay and a selection of lavender essential oils, absolutes and concretes.  This will also be an opportunity to work with a few rare and precious oils such as orris root, ambrette, choya nak, ho wood, buddahwood and wild sweet orange.

Fougere Workshop

Saturday, November 16th

1:00 to 4:00

$150 includes all materials

Park Slope, Brooklyn

Call (718)788-6480 or send an email to info@herbalalchemy.net for more information or register here.

New Colognes

Colognes bottled up and ready

This season's colognes are finally brewed, filtered, bottled and labeled.  I'm pleased with the way they turned out this year.  The new influx of materials was a joy to work with.

I started the project by individually tincturing the dry materials to see/smell what they do on their own.  Then I was able to blend with more confidence.  After doing research on old cologne formulary and coming up with some ideas of my own I set about working my ideas out on paper.  I knew I wanted to do a fougere and I've always wanted to make something called Swamp Water.  The new fragrances are:

Foret de Fougere:  Lately I've fallen in love with the fragrance family fougere. French for fern, fougeres are meant to replicate the scent of the forest floor (ferns don't actually have a scent of their own). To be a true fougere there must be three notes - lavender, oakmoss and some kind of coumarin (the molecule responsible for the sweet caramel note in tonka beans, hay and sweet woodruff). Oakmoss is a little tough to come by in its natural state but the coumarin note was accomplished by sweet woodruff and tonka beans and accented with vanilla beans and patchouli. Jasmine forms the heart of this fragrance with lavender and cassia in the top. I'm really happy with the way this one came out, it may be my favorite of all the cologne experiments.

L'eau du Who:  L'eau du Who is inspired by the classic cologne, 4711. After a little research I came up with an approximate formula for the cologne and broke it down into something akin. Patchouli leaves, vetiver roots and sandalwood powder form the base while jasmine, rose buds and peach tea create the heart, finished with meyer lemon, minneola tangerine and orange peel combined with basil and lemon verbena. I named it after my guitar hero, Pete Townshend of the Who, who reportedly wore it before his shows.

Swamp Water:  Swamp Water is an idea I came up with long ago when fantasizing about the bayou. I saw grasses swaying in the breeze, the night air thick with heavy florals, a refreshing glass of tea with herbs. Vetiver, the roots of a grass, and sweetgrass combine with sandalwood to form the base while jasmine, meadowsweet and lavender bring in the heart. Swirling on top are jasmine tea, orange peel and lemon verbena.

Meadowsweet:  This cologne could easily be called Honey Water as it is as sweet as nectar. Meadowsweet and linden blossoms sit atop crushed tonka beans and sandalwood with lemon verbena gracing the top.

Terroir:  Terroir is the term used to describe the special set of characteristics that the geography, geology and climate of a certain place, interacting with the plant's genetics, express in agricultural products. Most of the herbs and flowers used in this potion are locally grown and harvested myself. Sweet woodruff, which grows in my herb garden, is supplanted with orris root and sweetgrass to form the bottom chord. Freshly harvested linden blossoms and pink and white roses form the heart, with home grown lemon verbena, tarragon and sweet annie on top. It has a sweet earthy lushness, Brooklyn grown.

Fougere

I've fallen in love with a fragrance family, the fougere.  French for fern, fougere is a fantasy concept meant to capture the scent of the natural habitat of ferns - the forest floor.  The principal notes in a fougere are oakmoss, tonka bean and lavender.

The first fougere was Fougere Royale by Houbigant, created in 1882, and spurred a whole new perfume category.  While it's probable that these fragrant chords were popular before the release of Fougere Royale, the fragrance captured a moment in time and has forever become linked with it's origination.  Houbigant was the first house to develop a scent chemical meant to replicate the scent of fresh mown hay, otherwise known as coumarin.  Coumarin is present in tonka beans, hay, sweet clover, sweet woodruff, sweetgrass, flouve and deertounge and in lesser degrees lavender, cassia, cherries, strawberries and apricots.  It is an overall pleasant odor reminiscent of sweet grass with vanilla overtones.

Jicky by Guerlain was created soon after in 1889 and it has notes of lavender, rosemary, bergamot,  opoponax, precious woods, vanilla, and tonka bean.


Fougere captured the imagination of perfumers who used tonka, oakmoss and lavender as a base to create new versions of the concept.  Often the base is supplemented by patchouli, vetiver, sandalwood and myrrh.  Often there is a rosy heart supported by geranium and clary sage, jasmine and orange blossom with top notes of lavender, rosewood, citrus, rosemary and bergamot.  There are sub-categories of floral, fresh, oriental, amber, leather and precious wood fougeres.

I'm hosting a fougere workshop in my home atelier on Saturday, July 27th.  We'll be sampling Fougere Royale, Jicky and a careful selection of fragrances by some of the botanical perfume world's best perfumers including Dawn Spencer Hurwitz, Charna Ethier, Ayala Moriel and others.  Each participant will get to create two perfumes using an assortment of oils I've collected just for the occasion.  Tonka bean, sweet clover and hay absolute will be on hand along with several lavender absolutes and essential oils.  This will be an opportunity to experiment with a few rare and precious oils like orris, ambrette, choya nak, ho wood, buddahwood and wild sweet orange.

Fougere Workshop

Saturday, July 27th

1:30 to 4:30

$130 includes all materials

Park Slope, Brooklyn

Call (718)788-6480 or send an email to info@herbalalchemy.net for more information or to register.

It's a Good Thing: A Little Mention in Martha Stewart Weddings

This put a smile on my face!  A few months ago I got an email from someone at MS Weddings asking me for information about fragrance parties for brides.  They were writing a feature about alternatives to traditional bachelorette parties and wanted to include ideas for classes.  It's really a great idea.  I'd much prefer making jewelry, cheese, perfume or pretty much just about anything than drink too much and watch some smarmy guy undress!

To learn more or book a party click here.

Midnight Garden

My newest perfume, Midnight Garden, is the joint creation of the lovely women of The Robert Allen Group and myself.  The Group has designed a new line of fabrics inspired by hanging orchids, twisting vines and hidden temples.  What they described to me was a rainforest, with orchids hanging in the trees, thick with fragrance in the night air.  Wild sweet orange, petitgrain and coriander CO2 greet the nose, sitting on top of a jasmine, neroli and honey heart.  At the bottom of this sultry midnight perfume is the vanilla orchid with peru balsam and oakmoss to finish.

Midnight Garden

20ml bottle

$55.00

 1ml sample

$7.00

Perfume Organs

A perfume organ is how a perfumer organizes her fragrant materials. separating the oils between top, middle and bottom.

I've recently revamped my organ, creating a new inventory and labeling everything more clearly.  In the process I researched and looked at photos of many organs for inspiration.  Considering the limited space of a New York apartment I'm very happy with mine but desperately wish for a larger and more expansive version.

I've had the great privilege of taking courses with the fabulously talented Mandy Aftel and creating perfumes from her fantastic scent organ.  Where I might have a mere 1/8 of an ounce of a rare and precious oil, Mandy has a large ground glass stoppered bottle full!  It's really something to aspire to.

I also fell in love with a few other images of perfume organs that I found online.  Some are more extensive with room for lots of perfume ingredients.  Others are more up my alley, making do with a small space - and having to be creative in how the space is used.  I love the images and long for room to grow and create.  In the meantime I'm happy with my collection, it's where I create new formulas and do consultations with clients, enabling them to create their own custom perfume.  It's my happy place.

I particularly like this creative use of space

This is a photo I took of the organ at the Fragonard Museum in Paris.

Natural Perfume Blending with Mandy Aftel

I don't know if I can say more about how wonderful it is to arrive at Mandy Aftel's beautiful studio in Berkeley, California.  For a woman who loves the raw materials of perfumery it's the closest thing to heaven.  I'm proud of my collection of oils and absolutes that I've assembled, but it pales in comparison to the quantity, quality and desirability of Mandy's scent organ.  What a joy to use the finest (and sometimes rarest) materials in their ground glass stoppered bottles and jars. 

Mandy collects antique oils as well and displays their original bottles in the window with the gorgeous California light streaming through.  It was a visual feast as well as olfactory.

Questions answered, curiosity piqued, inspiration fired up I return to my studio to get to work on new creations.  I'm so grateful for the opportunity and for another chance to get to know Mandy a little better.  I'm a fan!



Mandy also sells a collection of oils.  Let her do the work for you tracking down the best possible materials.   Visit her website at aftelier.com.