Nice Write Up in Crain's New York

I've been remiss in posting this lovely article about myself and my perfume business in Crain's New York.  I was lucky enough to be contacted by the magazine for the interview.  They sent over a photographer with more equipment than I thought would fit into my studio or that he and his assistant could possibly use.  They used every bit of it!

Gift Certificates for Custom Natural Perfume Consultations


Give the gift of a private perfume consultation!  You'll be giving a unique and very personal experience.  Your gifted one will learn how to blend a selection of scents into their own personal perfume. In a step by step process they'll be able to choose from over one hundred essential oils, absolutes and concretes, some rare and exotic, to create a fragrance that is uniquely theirs. This fun, sometimes surprising and sometimes revealing journey into scent memories and preferences will result in a perfume that is theirs alone, one that works with their individual body chemistry and reflects their personality and interests. 
I've teamed with clients to create fragrances for different mood, occasions and seasons, fragrances that evoke memories or the unforgettable qualities of a particular location or experience.  A perfect gift for the bride to be.  This is a one-on-one consultation in Julianne's studio.

$190 for an hour and a half consultation, includes 1/4 ounce vial of perfume.  Call (718)788-6480 or email info@herbalalchemy.net to make an appointment or purchase a gift certificate.






















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Lights! Camera! Action!



I was recently interviewed by the lovely Christie Clements for Cosmo Times.  Christie and I made a perfume together while the cameras rolled.  It was my first time being interviewed on camera and I learned a lot!  For all of you wondering what a custom perfume consultation is like...


A Little Love From Marie Claire

My perfume organ where I do bespoke perfume consultations.
My custom perfume consultations were listed in the Beauty Secrets of the Supercool in Marie Claire this month!  So proud, check it out!

Consultations are $125 per hour and include a quarter ounce vial of perfume.  A session generally lasts about an hour and a half.  By appointment only:  info@herbalalchemy.net, (718)788-6480.


Gift Certificates for Custom Perfume Consultations

Give the gift of a private perfume consultation!  You'll be giving a unique and very personal experience.  Your gifted one will learn how to blend a selection of scents into their own personal perfume. In a step by step process they'll be able to choose from over one hundred essential oils, absolutes and concretes, some rare and exotic, to create a fragrance that is uniquely theirs. This fun, sometimes surprising and sometimes revealing journey into scent memories and preferences will result in a perfume that is theirs alone, one that works with their individual body chemistry and reflects their personality and interests. 

I've teamed with clients to create fragrances for different moods and occasions, fragrances that evoke memories or the unforgettable qualities of a particular location or experience. A perfect idea for the bride to be.  This is a one-on-one consultation in Julianne‚Äôs studio. 

$175.00 for an hour and a half consultation, includes 1/4 ounce vial of perfume.  Call (718)788-6480 or email at info@herbalalchemy.net to make arrangements.

Teeny Tiny Mention in Marie Claire Magazine

It's so tiny you could almost miss it.  In fact I did miss it!  A client was on their way over for a consultation and was reading Marie Claire on the train and noticed it.  I don't even know who to thank!  Whoever you are, Madame Editor, thank you for the sweet inclusion!

Consultations are $125 per hour and include a quarter ounce vial of perfume.  To find out more click here.

Creating a Carnation Perfume

The sun hits the work in progress on Flora
Every once in a while I get a really enticing teaser.  "This is National Geographic, we'd like to interview you for a new show on scent" or "this is Time Out, we'd like to feature you".  Often these offers don't pan out and I've chosen to be flattered by the interest but not get too attached to the outcome.  The latest offer to dangle before me and never materialize is from the giant mass produced floral arrangement company, Teleflora.  They were sussing out some ideas for having a fragrance bar and new fragrance to celebrate their Mother's Day line of arrangements.

Once upon a time I used to be a floral designer.  I started in Boston and worked in two very sweet shops catering to a sophisticated clientele.  After I moved to New York I worked at a big shop on the Upper West Side before I ventured out into freelancing and working for party and event planners.  While in the shops I frequently would get Teleflora and FTD orders for arrangements that were not quite to my taste, and that of our patrons.  We designers would always do our best to fulfill the orders while raising the mark slightly.

Dianthus caryophyllus
When the call came I thought first that I couldn't associate myself with the floral industry giant but the more I thought about it the more inspired I became to create the most beautiful carnation perfume that I could.  Carnation is an underrated flower with an irresistible scent of vanilla and cloves that got a bad name from their association with just this kind of company.  I've decided to pair mitti, the Indian attar of distilled baked earth in sandalwood, with the carnation.  Agarwood co2, dark patchouli, vanilla and clove bud absolute have rounded things out and although the top notes have not been determined there is a very good chance for ho wood and wild lavender.  I've decided to call it Flora for the often overlooked and unfairly maligned carnation.

Mystery Found Fragrance

While hunting for bottles on the beach last month I came across this tightly capped mysterious bottle filled with liquid.  I opened it right then and there and smelled a faint floral fragrance amidst the brackish seawater.  I tucked it in my bag and proceeded to scavenge and only opened it later when I was home and sorting through my finds.  In the comfort of my home it smells more like dirty seawater than heavenly floral but still a faint trace of its original contents remains.  The sediment on the bottom could be fragrant matter that separated from the alcohol once water was introduced.  Or it could simply be debris from the ocean floor.  The bottle has no markings and is such an industry standard design that it could be almost anything.  Mystery indeed.

Beach Bottles

I had some good luck collecting bottles on the beach this year.  Most of them get scrubbed clean, sterilized and bottle up my cologne experiments.  Some of them end up as spice jars, medicine jars, liquor bottles and some are just for the love of collecting bottles.  These are some of the treasures I found this summer.

Midnight Garden

My newest perfume, Midnight Garden, is the joint creation of the lovely women of The Robert Allen Group and myself.  The Group has designed a new line of fabrics inspired by hanging orchids, twisting vines and hidden temples.  What they described to me was a rainforest, with orchids hanging in the trees, thick with fragrance in the night air.  Wild sweet orange, petitgrain and coriander CO2 greet the nose, sitting on top of a jasmine, neroli and honey heart.  At the bottom of this sultry midnight perfume is the vanilla orchid with peru balsam and oakmoss to finish.

Midnight Garden


Perfume Organs

A perfume organ is how a perfumer organizes her fragrant materials. separating the oils between top, middle and bottom.

I've recently revamped my organ, creating a new inventory and labeling everything more clearly.  In the process I researched and looked at photos of many organs for inspiration.  Considering the limited space of a New York apartment I'm very happy with mine but desperately wish for a larger and more expansive version.

I've had the great privilege of taking courses with the fabulously talented Mandy Aftel and creating perfumes from her fantastic scent organ.  Where I might have a mere 1/8 of an ounce of a rare and precious oil, Mandy has a large ground glass stoppered bottle full!  It's really something to aspire to.

I also fell in love with a few other images of perfume organs that I found online.  Some are more extensive with room for lots of perfume ingredients.  Others are more up my alley, making do with a small space - and having to be creative in how the space is used.  I love the images and long for room to grow and create.  In the meantime I'm happy with my collection, it's where I create new formulas and do consultations with clients, enabling them to create their own custom perfume.  It's my happy place.

I particularly like this creative use of space

This is a photo I took of the organ at the Fragonard Museum in Paris.




Beach Glass Bottles

Green glass vials from the beaches of Brooklyn.
I've been very lucky this past summer finding bottles on the beach.  I seem to have hit the motherload.  Clear, amber and green glass bottles in all shapes and sizes are finding their way into my collection.  Some of them take on a frosted patina which makes them glow in the light from being rolled and tumbled in the ocean.  I can't help wondering where they originated and what was their original use.

Two perfume bottles
Cleaning them up and getting them ready to be used has been a big job.  They spend a lot of time soaking in soapy water in between scrubbings.  I've collected a vast array of bottle brushes to help with the job.  Once they're squeaky clean they're sterilized in a boiling water vat before they can be used.


Amber vials
A collection of tiny vials
I live my life in a very "green" way, long before anyone called it green.   I deplore waste of any kind so to find these bottles and be able to give them another life is a joy.  I've been collecting caps from broken bottles for ages so spent some happy days sorting through the collection and finding the proper cap.  Some of the bottles will be filled with the colognes I was producing this past summer but some are for sale on my Etsy store.  I love that each bottle is a one of a kind treasure.
Beach glass bottles put to use for my cologne collection.




A Little Love from CBS!

A perfumer's scent organ
I'm so proud to be listed as one of the four best places to make your own perfume in New York in the CBS blog by features editor Corey Whelan.  I'm not sure I'm as ethereal as the write up suggests, but I'm pleased to be included.

A consultation consists of a little getting to know you, an explanation of how perfumes are built using top, middle and bottom notes and then in a step by step process learn how to blend a selection of scents into your own personal perfume.  Choose from over one hundred essential oils and absolutes, some rare and exotic, to create a fragrance that is uniquely yours.

Consultations usually take about an hour and a half and are $125/hr and include a quarter ounce bottle of perfume.  By appointment only, (718)788-6480, info@herbalalchemy.net

A Rave Review!

I'm so thrilled to share this lovely review from Trish at Scent Hive for my Garden Walk perfume.  Trish has been kind and generous with her words and I'm thrilled to bits.

Garden Walk #1 is a perfume commissioned by Jessica Warren from Brownstone Brooklyn Garden District.  The fragrance was inspired by the flowers in the group's 13th Annual Garden Walk. The tour included 15 private gardens as well as several vibrant community gardens in the historical district of Clinton Hill, Brooklyn. 

Earthy notes such as orris root, ambrette and hay represent the fertile soil of these gardens, floral middle notes such as tuberose and neroli round it out and it ends with top notes of petitgrain and elemi. Even the bees are represented in this formula with the addition of honey absolute.

The perfume is $45 for 20 ml, or a sample vial for $3, and can be purchased on my website at www.herbalalchemy.net or my Etsy store.