The sun hits the work in progress on Flora

Every once in a while I get a really enticing teaser. "This is National Geographic, we'd like to interview you for a new show on scent" or "this is Time Out, we'd like to feature you". Often these offers don't pan out and I've chosen to be flattered by the interest but not get too attached to the outcome. The latest offer to dangle before me and never materialize is from the giant mass produced floral arrangement company, Teleflora. They were sussing out some ideas for having a fragrance bar and new fragrance to celebrate their Mother's Day line of arrangements.

Once upon a time I used to be a floral designer. I started in Boston and worked in two very sweet shops catering to a sophisticated clientele. After I moved to New York I worked at a big shop on the Upper West Side before I ventured out into freelancing and working for party and event planners. While in the shops I frequently would get Teleflora and FTD orders for arrangements that were not quite to my taste, and that of our patrons. We designers would always do our best to fulfill the orders while raising the mark slightly.

Dianthus caryophyllus

When the call came I thought first that I couldn't associate myself with the floral industry giant but the more I thought about it the more inspired I became to create the most beautiful carnation perfume that I could. Carnation is an underrated flower with an irresistible scent of vanilla and cloves that got a bad name from their association with just this kind of company. I've decided to pair mitti, the Indian attar of distilled baked earth in sandalwood, with the carnation. Agarwood co2, dark patchouli, vanilla and clove bud absolute have rounded things out and although the top notes have not been determined there is a very good chance for ho wood and wild lavender. I've decided to call it Flora for the often overlooked and unfairly maligned carnation.