Flora, a Perfume with Carnation at it's Heart

Carnations, underrated and maligned, are actually one of my favorite floral fragrances. Not the mass produced carnations available in every florist shop and displayed in funeral arrangements across the country. Those carnations have been hybridized to be big and showy but most have no scent whatsoever, and if they do it's faint and rather stinky. I'm talking about old fashioned carnations like the ones my mother grew in her garden when I was growing up. At that tender young age I wasn't put off yet by the florist industry so my appreciation of them was pure. 

I was approached recently by the floral industry giant, Teleflora. They were possibly interested in having a fragrance created to celebrate a new line of arrangements they were launching. At one time in my career I was a floral designer working for high end designers in New York City. We cringed at companies like Teleflora and FTD and the use of carnations in general. At first when I got the offer I wondered how I could reconcile my disdain for mass produced arrangements with the possibility of being hired to create a fragrance. Alas the job fell through almost as soon as it was offered but the challenge stayed with me. It became a quest to create the most beautiful carnation floral fragrance I could muster. 

The result is Flora, a spicy, earthy floral with carnation at it's heart. Mitti, an Indian attar of sandalwood saturated in baked earth, is the foundation of the perfume. Warm vanilla absolute bonds with the vanilla notes in the carnations to bring it's sweetness all the way into the dry down. A touch of agarwood co2 and dark patchouli add darker and more tenacious nuances. 

Clove bud absolute brings out the spiciness in the carnation which is sweetened just a bit with orange blossom concrete and apricot isolate. Wild lavender adds a floral aspect to the top with blood orange lending a touch of sweetness and linalool rich ho wood acts as a bright and warm invitation. 

"Flora evokes the kind of fairy that hovered around Juliet's bed just after Romeo left. Flora has Juliet feeling sultry and lustful, shimmering in that innocent radiance at its fullest when a maiden has found her naughtiest dreams come true." Victoria O. 
samples are available

Top notes: ho wood, wild lavender, blood orange 
Heart notes: carnation absolute, clove bud absolute, apricot natural isolate, orange blossom concrete 
Base notes: mitti attar, vanilla absolute, agarwood absolute, dark patchouli

You can purchase Flora from my website, herbalalchemy.net or my Etsy store, etsy.com/shop/herbalalchemy.